Introduction:
When emailing or texting patients URLs, it important to utilize the following best practices for URL shortening. URL shortening is when a longer link is shortened so it takes up less characters than the original URL in a message, but still directs to the same place.
Tips and best practices:
Denticon recommends that offices do not send links that have been shortened using shared public URL shorteners, such as TinyUrl or free Bitly links. United States carrier policies discourage the use of shared public URL shorteners, and state that your URL shortener should be both proprietary and properly branded.